POS Audit
MERCHANDISING programs audit
- terms and conditions implementation analysis;
- TPOSM placement and exposure ( permanent display, lightning boxes, personalized isles etc);
- the usage of allocated logistic resources analysis (shelf header, lightning signs, coolers etc);
- respecting the terms and quality conditions for the coolers (hygiene, planograms, lighting, placement, FIFO, prices, interior POSM etc);
- allocated logistic resources inventory;
- price/image campaigns analysis;
- execution teams activity analysis - Mystery Shopper
PROMOTION programs audit
- sales inventory of articles/services about to be promoted, before and after the campaign
- locations analysis where the logistic resources are implemented, compares to the traffic flow;
- promotional mechanics analysis
- analyzing the activity of the execution teams and how these are using the logistic resources – Mystery Shopper.
SALES programs audit
- respecting locations visit program analysis, for the sales teams - Mystery Shopper;
- professional level of sales representatives analysis;
- category and allocated spaces for monitoring analysis, for correctly identifying the right sizing, in accordance with the location’s needs;
- competitor’s analysis – Mystery Shopper.
MYSTERY SHOPPER programs
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